6 Great Marketing Lessons For Your Law Firm
Do you know the difference between a successful attorney and the one who is struggling for triumph? It’s not necessarily their positive track record, extensive experience, or knowledge of the law. Most often, it’s the ability of the attorney to utilize legal marketing to inform potential clients of his/her services.
Developing a robust pipeline of clients for your law firm takes the right legal marketing efforts. Many lawyers don’t get clients because they waste time in wrong activities and don’t authentically bond with their potential clients. Keep in mind; legal marketing is entirely different from marketing other types of businesses.
Here are some things you should note if you are serious about marketing your law firm.
#Lesson 1 – Former Clients Are Potential Clients
Keep track of your previous clients. Even if you don’t have a sophisticated case management system, you track your clients’ names, inquiries, appointments, conversions and their issues, in a spreadsheet.
Let them know your business still exists by call or via mass email campaigns. It’s much easier to open a new file for an old client than to originate a new client. It’s also easier and less expensive to get a referral from a satisfied client than to get the attention of a potential client using advertising.
#Lesson 2 – Invest A Small Percentage Of Your Revenue In Legal Marketing
Allocate minimum 2.5 percent of your revenue to legal marketing. Remember, this percentage shouldn’t include wages of the marketing individuals. This money is allocated specifically to effective branding and getting potential clients out to luncheons.
#Lesson 3 – Liven Up Your Website With Multimedia And High-Quality Written Content
Multimedia such as videos and high-definition images help convey your messages more effectively.
These eye-catchy elements make your business more noticeable to the targeted audience and help improve your law firm’s branding.
Similarly, relevant and easily understandable content is an essential ingredient of successful law firm websites.
It is the written content that drives traffic and search engine ranking to your site.
Make sure you delegate the writing job to a law writer or someone who thoroughly understands the modern internet.